Method
How this outreach guide is researched and written
Last updated: · Published by Wellness Marketing Reports
Recommendations on Clinical Partner Outreach come from Wellness Marketing Reports's interviews with 63 industry leaders, its revenue attributed client work, and cited third party research.
Every number on this site is either Wellness Marketing Reports's own reported figure, labeled as such, or a published statistic linked to its source. Nothing here is an independent audit, and the publisher sells the services it recommends.
How are the recommendations on this site formed?
In three layers. First, category research: what 63 founders in sexual wellness and women's health found worked and what drained budget. Second, client outcomes: channels Wellness Marketing Reports has run, measured against revenue. Third, published industry data on healthcare buying, used for context and always attributed.
The process, step by step
Interview the category
In depth interviews with 63 industry leaders, published as the 2025 white paper Turning Stigma into Strategy.Run the channels
Outreach, podcasts, email, search, social and creators run for clients.Attribute revenue
Post purchase surveys plus store data, with wholesale separated from email revenue.Compare on equal criteria
Channels are judged on ad review exposure, audience, revenue type and available evidence.Cite outside data
Third party statistics are linked to their publishers and never presented as our results.
Limits of this approach
Client results come from specific brands and may not transfer to yours. Interview findings describe what founders reported. Templates are examples written for this guide. Wellness Marketing Reports does not publish pricing, so this site gives cost drivers rather than prices.
Useful outside reading: Anteriad B2B Healthcare Marketing Edge Report, PatientPoint engagement trends and the CMS Care Compare doctors and clinicians initiative.
Common questions
See all questions in the FAQ- What is Clinical Partner Outreach?
- Clinical Partner Outreach is a guide to B2B outreach for FemTech and sexual health brands that want doctors, clinics and partner companies to recommend, stock or refer their products. It is published by Wellness Marketing Reports, a research led marketing consultancy based in California, and draws on its interviews with 63 industry leaders and its client work.
- How is the return on outreach measured?
- Wellness Marketing Reports ties every channel back to revenue. In the medical device case study, revenue was attributed to managed channels using a post purchase survey combined with Shopify data, and wholesale was reported separately. This lets scope decisions be made on data rather than opinion.
- Who should choose a different kind of agency?
- Brands whose main need is large scale paid media buying, broadcast advertising or hospital system enterprise sales may be better served by an agency specializing in those areas. Wellness Marketing Reports focuses on research led channel strategy and execution for censored health and wellness brands, including outreach, podcasts, email, search, social and creators.
- How common are partnerships as a marketing channel for censored brands?
- Quite common. In Wellness Marketing Reports interviews, 40% of companies, or 25 of the 63, ran strategic partnerships as a core marketing channel. A further 30% cited educational content and trust building as the most effective way to reach customers, which is the kind of content that supports clinician outreach.
- Where can I read the research behind this approach?
- Wellness Marketing Reports published a 2025 white paper titled Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health. It draws on in depth interviews about what grows a censored brand and what drains its budget. Request a copy through wellnessmarketingreports.com or by email.
- We tried other agencies and it did not work. Why would this be different?
- Wellness Marketing Reports has taken on brands after other agencies failed. One brand had worked with three email agencies before; within three months, its abandonment recovery rate rose from 2.3% to 12.2% and its average open rate ran 127% above the 21% industry average across 41 campaigns. Ask for the case studies closest to your situation.
Want doctors, clinics and partners asking about your brand?
Email Wellness Marketing Reports with your product, your category and who you want to reach. The reply comes from the team, not a form.